Slow Design focuses on the design field in its broadest sense. It is about the process, mindset, social aspect, sustainability, attention to making and the origin of materials that add value to your environment and yourself.

The 'slowness' in the term does not refer to the degree of speed of design. By 'slow' it means that you make conscious and mindful choices. Unlike how consumption is often done, namely by buying a new product within a few clicks without knowing its origin or being involved in its creation process. Slow Design is more than product design. It is about paying attention to the process, the origin of the material with the associated ethical and social aspects in mind, the craft of the trade and the long-term and short-term effects of your design on the world. The process is as important as the end goal, giving the product an extra layer of value.

Slow Design is about taking responsibility. Seeing the value of making, using local ingredients, paying attention to social influences and - yes anyway - a better world. It emphasises the focus, our way of thinking, the creation process and the hysterical consuming of products, that currently prevails at an overwhelming rate in the 21st century. Below is an attempt to sum up Slow Design:

1. thought/process. Design process involving extensive and in-depth research, rationale, experimentation, science and elaboration.

2. social impact. Design where you collaborate with local factories/companies, support social projects or/and work with materials or technology that come from your environment.

3. cultural responsibility. A design that takes into account local or regional culture. Both are important considerations for the final design or can even be a source of inspiration.

4. nature-conscious choices. A design that takes natural time cycles into account, studies them and incorporates them into design and production processes.

5. attention. The craft and attention of the making process during the development of the product.

6. becoming happy with how it is made or what it is made for. A design that takes wellbeing and positive psychology into account.

7. being user-friendly for a longer period of time. A design that looks at the cycles of human behaviour and sustainability.